Online Copywriting
Take action and get your website working for you
Online copywriting
Bringing in the clients
Does any of this sound familiar?
“…I’ve been staring at a blank page for HOURS… why can’t I write about my business?!…”
“…I’m not a writer, where do I even start?…”
“…My website looks great. Why aren’t people buying?…”
What if, instead, you could be saying this?
“…The website is bringing people in like never before…”
“…My website is my biggest lead generating tool I have…”
“…My website has personality – it sounds like me!…”
Give me a shout and let’s make the magic happen.
Website copywriting
Website copywriting should tell people immediately that they are in the right place – when they land on your site they have found the exact solution they were looking for and they need look no further.
What’s the process to get to this point? Well, it goes like this:
Book a call
When you book a call using the Calendly link (‘book a call’ buttons), enter some details of your project – for example, if it’s a live website, the address and what you’re after. This gives me a heads up so I can take a look before we speak, making the call much more productive.
Let’s get started
If we decide that we are a good fit and you would like to proceed with the project, I will send you a detailed questionnaire that will give me greater insight into your business and the product or service. You will pay a 50% deposit to secure the project with me.
Research, research, research
Good website copy relies on good research. The replies from your questionnaire will be put together with my own research on your USP, competitors, keywords, industry, market, clients, etc, and a full understanding of the project comes together. All this research leads to better copy.
First draft
The first draft of your new website copy is submitted – you have two rounds of edits available to you for one month after the submission of the first draft. We spend this time tweaking the copy so that you are completely happy with it, and then it’s yours to use. You pay the remainder on the invoice and retain the copyright on the copy once it has been paid for in full.
Build your client relationships
Your website is now live and talking to your clients in their language. You’ve focused on solving their problems and they like what they see. Make sure to keep building on that with useful content that builds trust, gives proof of your ability to provide the best solution and creates a loyal customer, ready to recommend you at every opportunity.
WEBsite content audits
Your website should be a great lead generator. If it isn’t, it could be for a number of reasons:
- Not ranking high enough in search engines to be found
- It’s not clear what you do
- The solution you offer isn’t front and centre
- The website navigation is too complicated
- The visitor is not being told how to do business with you
- and many more…
A website audit (not as scary as it sounds!) gives you a clear picture of the problem areas of your site and the solutions to fix it. A detailed report gives you a picture of how your website ranks for:
- Clarity of message
- Ease of use
- Website best practices
- Keywords and SEO
- Against competitors
This report can guide the way for creating a website that draws prospects in and turns them into customers. Any results are yours to do with as you wish (I know a copywriter if you need one!), and can be produced for the whole website, or a few pages at a time depending on your budget.
Book a call and we can talk through your website needs.
From £500
Other copywriting
A good marketing plan creates multiple ways of drawing your customer in. I can write some of these for you! Below is a list of some of the content I can create:
- Blog posts
- Newsletters
- Email campaigns
- Social media posts and profiles
- Online ads
- Case studies
- Brochures
- Sales lists
Book a call to talk through your content needs