“…I’ve been staring at a blank page for HOURS… why can’t I write about my business?!…”
“…I’m not a writer, where do I even start?…”
“…My website looks great. Why aren’t people buying?…”
What if, instead, you could be saying this?
“…The website is bringing people in like never before…”
“…My website is my biggest lead generating tool I have…”
“…My website has personality – it sounds like me!…”
If the latter appeals, give me a shout and let’s make the magic happen.
Website copywriting
Website copywriting should tell people immediately that they are in the right place – when they land on your site they have found the exact solution they were looking for and they need look no further.
What’s the process to get to this point? Well, it goes like this:
Book a call
When you book a call using the Calendly link (‘book a call’ buttons), enter some details of your project – for example, if it’s a live website, the web address and what you’re after. This gives me a heads up so I can take a look before we speak, making the call much more productive.
Let’s get started
If we decide that we’re a good fit and you’d like to proceed with the project, I’ll send you a detailed questionnaire that will give me greater insight into your business and the product or service. You pay a 50% deposit to secure the project with me.
Research, research, research
Good website copy relies on good research. The replies from your questionnaire will be put together with my own research on your USP, competitors, keywords, industry, market, clients, etc., creating a complete picture of what the copy should focus on. All this research leads to better copy.
First draft
The first draft of your new website copy is submitted – you have unlimited rounds of edits available to you for one month after the submission of the first draft. We spend this time tweaking the copy so that you are completely happy with it, and then it’s yours to use. You pay the remainder on the invoice and retain the copyright on the copy.
Build your client relationships
Your website is now live and talking to your clients in their language. You’ve focused on solving their problems and they like what they see. Make sure to keep building on that with useful content that builds trust, provides proof of your ability to provide the best solution, and creates loyal customers ready to recommend you at every opportunity.
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